Monster.com is airing a new commercial with a really great concept. In it, people are moving about on tracks while one guy is just walking however which way through them. At the end, the following words come up: ‘Find your own path. Your calling is calling.’
The irony is that if you’ve ever actually used Monster.com, or any job search site for that matter, you’d know that a lot of the jobs offered are just the same as those most people who would identify with the commercial would find crappy, such as administrator or clerical type jobs, or jobs that are so strictly cookie-cutter that you wonder why companies just don’t start cloning people anyway, just to fill such soul-sucking positions. I’m not knocking Monster.com; sites like that are still important and vital, but I think it’s just funny to sell their services as somehow being ‘different’ or pioneering - it really isn’t.
The problem really lies with employers still operating in that out-moded way of thinking that the employee will do as they’re told so long as they’re paid – businesses and companies, for some reason, have yet to acknowledge that a happy person is a happy worker, and that offering the same old, shitty-ass jobs is only going to hurt their profit margins in the long run. Oh, and that in addition to money, a happy life consists of many more intangible things such as recognition and respect for the individual. Maybe they can try offering that too?
Having said that, I wanted to add another concept to the Monster.com commercial: show people like Plinko chips, bouncing to and fro from one peg to another, only to end up in pre-ordained, designated slots (Plinko is, by the way, a cheesy-ass, brainless game on the Price is Right – you don’t need any skill or fore-thought to play it as all you do is drop your puck and hope for the best, kind of like job hunting). How depressing.
You’re damn right my calling is calling and I’m answering it.
